Streaming Myths `Busted` as Workplace Radio Thrives Webinar to address streaming issues for broadcasters
Released on = July 18, 2007, 8:57 am
Press Release Author = Jetcast, Inc
Industry = Entertainment
Press Release Summary = The free Webinar will be offered six times over the next three weeks, beginning today, July 17, at 10AM and 4PM (ET) and repeated again on July 24 and 31 at the same times. Webinar registration is free and is open to anyone in the radio business, but limited to 200 electronic "seats" at each session. To register, visit www.Jetcast.com , click the "Streaming Myth-Busters" banner and select the session your station wishes to attend
Press Release Body = Streaming Myths 'Busted' as Workplace Radio Thrives Webinar to address streaming issues for broadcasters
(New York, NY) July 17, 2007 - Jetcast, Inc., a global content streaming company, launches this morning a free, 20-minute Webinar providing streaming education basics to thousands of American radio managers, programmers and engineers. The Webinar will continue throughout July and is hosted by two radio veterans.
Entitled "Streaming Myth-busters!", the Webinar is narrated by radio industry executives Tom Zarecki and Michael Dalfonzo of Jetcast. This fast-paced, non-partisan seminar explains the basics of radio station streaming in one short session to be offered twice today (10AM and 4PM ET) and four additional times this month to accommodate 'interested but vacationing' radio people.
A 'hot new place' in town
Zarecki explains what led to the Webinar. "If there was a hot new place in town where your target listeners hung out," he says, "Wouldn't you want your station to be there? Today that place is called 'people listening at work'. Local stations need to learn what it takes to get online so they're not last into the pool. This Webinar provides a great foundation."
"This current battle over royalties is merely a distracting internal sideshow," adds Dalfonzo. "Stations can't afford not to be online because that's where their listeners are. This Webinar identifies fifteen myths which keep stations from streaming despite compelling studies from research companies showing increasing levels of at-work listening, due in part to terrestrial stations promoting their online streams."
Last week Zarecki and Dalfonzo hosted a custom version of the Webinar for a select group of client stations from the roster of Albright & O'Malley Country Consultants. \"If you need to quickly ramp-up on streaming basics and terminologies," comments A&O partner Mike O'Malley, "This is an easy-to-follow, worthwhile half hour.\"
The free Webinar will be offered six times over the next three weeks, beginning today, July 17, at 10AM and 4PM (ET) and repeated again on July 24 and 31 at the same times. Webinar registration is free and is open to anyone in the radio business, but limited to 200 electronic "seats" at each session. To register, visit www.Jetcast.com , click the "Streaming Myth-Busters" banner and select the session your station wishes to attend.
About Jetcast
Introduced to the radio industry at the Spring 2007 NAB, Jetcast is the first service of its kind driven by experienced radio veterans, offering dependable streaming services with high bandwidth at very low cost while eliminating artificial listener "caps" imposed by traditional streaming companies. These streams are in turn offered by individual radio stations to their listeners via each station's Web site player and may also be found by consumers on the portal site, www.jetcast.com.
Channels on the Jetcast site are from radio and television stations, video channel and webcam program producers, local bands with original music and others with unique content. Jetcast is a wholly owned subsidiary of MeTV Network, Inc, a streaming company providing IPTV programming and solutions to companies like Microsoft and Korea Telecom (KT) since 1998. MeTV has one of the largest catalogs of music, movies, sports, and entertainment programming available for Internet delivery. www.metv.com.
Editors: Interview opportunities and graphics are available. Contact: Tom Zarecki, Jetcast Worldwide Marketing email: tomz@jetcast.com or call the Jetcast Newsroom: +1 914 548 4948 Jetcast Sales: +1 917 338 8147 www.Jetcast.com/radio/
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